'Didn't realise ICC final was Jay Shah v Jay Shah': Journalists, fans criticise Jay Shah, ICC over WTC Final video

Several journalists and fans took to social media to criticise the ICC and chairman Jay Shah after a promotional video for the World Test Championship Final heavily featured the administrator. read more

The International Cricket Council (ICC) chairman, Jay Shah, is facing criticism from journalists and fans for appearing multiple times in the governing body’s latest video over South Africa’s World Test Championship (WTC) Final victory against Australia at Lord’s.

The 45-second video from ICC recapping South Africa’s first world title win at the Lord’s was shared on Monday evening on X, and it immediately came under fire for including former Board of Control for Cricket in India (BCCI) secretary Jay Shah in at least 11 frames.

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Journalists, fans criticise Jay Shah and ICC over WTC final video

Journalists and fans criticised the ICC for focussing on Jay Shah more than highlighting the memorable moments from a historic match.

“hey @grok how many runs and wickets did Jay Shah get in the WTC?” a journalist remarked while sharing the video.

hey @grok how many runs and wickets did Jay Shah get in the WTC? https://t.co/K2idUQ1aHu — Andrew Fidel Fernando (@afidelf) June 16, 2025

Another journalist joked that the video makes you feel that the WTC final was played by Jay Shah against Jay Shah.

“Didnt realise the ICC final was Jay Shah v Jay Shah. This video montage looks like it has been compiled by the Jay Shah appreciation society (which has 1 member) Yes he is the ICC chairman but this post was about the #WtcFinal2025 yet Jay is in it TWELVE times..”

Didnt realise the ICC final was Jay Shah v Jay Shah.

This video montage looks like it has been compiled by the Jay Shah appreciation society (which has 1 member)

Yes he is the ICC chairman but this post was about the #WtcFinal2025 yet Jay is in it TWELVE times.. https://t.co/mqSQ0fNUJf — Erika Morris (@ErikaMorris79) June 16, 2025

“How many runs did jay shah scored?” a fans asked.

How many runs did jay shah scored? — Pitch Perfect (@InSwingInsights) June 16, 2025

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Here are some more reactions.

“Did you see the ICC video?? Meant to be celebrating the WTC final - but instead has 11 shots of Jay Shah in it. It’s so weird! It’s hilarious!”

Did you see the ICC video??

Meant to be celebrating the WTC final - but instead has 11 shots of Jay Shah in it.

It’s so weird! It’s hilarious! #WTC2025 pic.twitter.com/W0baOiZXdJ — Paul Dennett (@PaulDennett_) June 16, 2025

“It’s funny how ICC added more glimpses of Jay Shah than the WTC winning skipper Bavuma in this video!”

It's funny how ICC added more glimpses of Jay Shah than the WTC winning skipper Bavuma in this video! 🥴pic.twitter.com/aY4tHmffqN — Satish Acharya (@satishacharya) June 17, 2025

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For the unversed, South Africa defeated Australia by five wickets in the WTC 2025 Final to win their first world trophy in cricket. This was also their second ever ICC title after the ICC KNockout win in 1998.

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