Castore strengthens presence in golf, signs multi-year partnership with Majesticks GC

LONDON and West Palm Beach, Fla. – Castore, the leading performance sportswear brand and global supplier of sports apparel, today announces a milestone partnership with Majesticks GC, one of the leading teams in the LIV Golf League, marking a significant expansion of Castore's presence in the elite golf sector.

Under the terms of the multi-year partnership, Castore will become the “Official Worldwide Apparel Partner” of Majesticks GC and will produce official teamwear, training wear, course wear, athletic wear, mono-branded items, and golf accessories as part of the deal.

Castore will produce official apparel for Majesticks GC players, as well as manage and operate the official Majesticks GC eCommerce team store on www.castore.com with items going live for sale today. Products will also be available for sale in tournament stores at every venue across the season as well as on shop.livgolf.com/majesticks by the end of March.

“We are thrilled to be announcing this multi year partnership with Castore, one of the fastest growing brands in the world,” says Co-Captain of Majesticks GC, Ian Poulter. “While both our teams have strong British roots, we are excited to be showcasing our partnership and Castore products on a global stage and are looking forward to bringing these products to market and most importantly better serving our fans and golf enthusiasts alike.”

The partnership reflects both brands’ dedication to innovation, performance, and style. Castore, known for crafting high-performance gear for top sports teams like McLaren F1 and England Cricket, aligns perfectly with Majesticks GC’s core value to be pioneers bringing a dynamic and modern approach to the world of team golf.

“This partnership with Majesticks GC is an incredibly exciting development for Castore,” says Co-Founder and Co-CEO of Castore, Tom Beahon. “We see a fantastic opportunity here in LIV Golf, and we are confident it will only grow from strength to strength. Majesticks GC’s brand ethos, ‘Better Together,’ aligns seamlessly with our core belief, ‘Better Never Stops,’ and together we will work with players to craft the very best in golf apparel, balancing style and performance. Collaboration and relentless improvement are at the heart of both of our missions which is why we’ll continue to work with the team at Majesticks GC to hone our mainline products based on their insights. Our aim is to reflect this feedback for future seasons and for our customers.”

The Majesticks GC team, made up of British stars Ian Poulter, Lee Westwood and Sam Horsfield, alongside major-winning Swede Henrik Stenson will be wearing their brand-new Castore golf apparel this season, starting on the 6th of February at the Riyadh Golf Club in Saudi Arabia. The 2025 LIV Golf season will see Majesticks GC battling for titles around the world with the league visiting nine countries in total across the season. To remain prepared for all weathers and optimise performance, Majesticks GC players will be sporting Majesticks-branded Castore products both on and off the course.

“When we first thought about partnering with an apparel brand Castore was our clear number one choice,” says Majesticks GC Team Principal James Dunkley. “Not only do they have great people, great product and a great brand they have been able to successfully disrupt a notoriously established and hard to crack market. Not only will they support the performance of our team and better serve our fans there is so much we can learn from their mentality, approach and relentless pursuit of improvement.”

Click here to read article