Larry Price, UH standout and Coach, Remembered For Lifelong Impact

Larry Price, a celebrated University of Hawaiʻi at Mānoa scholar-athlete, coach and longtime supporter of the university, is remembered for a life that bridged athletics, education and service to the community. Price died March 27, at the age of 91.

Price distinguished himself as a leader on the football field at UH Mānoa, becoming the only player in program history to be elected team captain three consecutive years from 1962 to 1964. He later earned recognition as one of the greatest players in school history, including selection to the program's all-time team and designation as "Rainbow of the Decade" for the 1960s. He also played in three Hula Bowl games and signed as a free agent with the Los Angeles Rams.

Price's impact at UH extended well beyond his playing days. After earning his bachelor's degree in recreation leadership in 1967 and a master's degree in educational administration in 1971 from the UH Mānoa College of Education, he returned to campus to mentor the next generation. He served as head men's volleyball coach from 1969 to 1972, resident manager of the athletic dormitory and later head football coach from 1974 to 1976. During his tenure as head coach, UH became an NCAA Division I member, changed its nickname to the Rainbow Warriors, introduced the "Hula-T" formation, and on September 13, 1975, christened the newly-built 50,000-seat Aloha Stadium against Texas A&I.

"I've considered all of the people I went to school with my friends forever," Price said in a video message to the UH Alumni Association in 2016. "The faculty took particularly good care of me," he added, specifically pointing to his "favorite faculty member," Harold St. John, from whom he took a botany course.

In the classroom and across campus, Price was equally dedicated. He went on to earn a doctorate in education from the University of Southern California and completed postdoctoral work at Stanford University, while also serving as an assistant professor at Chaminade University of Honolulu. At UH, he later led the Small Business Management Program, continuing his commitment to education and professional development.

His legacy includes a lasting connection to the broader Hawaiʻi community. Price built a distinguished career in media, joining KSSK Radio and becoming a familiar voice to generations of listeners. As a television journalist with KITV4, he earned national recognition for his documentary work. Price was also known for his sports commentary and his signature "katoosh!" call.

Throughout his life, Price remained closely tied to UH. He was a 2016 UH Founders Alumni Association Lifetime Achievement Award recipient, 1994 inductee into the UH Sports Circle of Honor and 1989 UH Distinguished Alumni Award honoree. Price was also a life member of the UH Alumni Association with the UH Mānoa Letterwinners Club and College of Education Alumni Association.

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