North Melbourne appoint Jennifer Watt as new CEO

North Melbourne have become the second AFL club to appoint a female CEO, with Melbourne Cricket Club executive Jennifer Watt to lead the Kangaroos into a new era.

Watt is the first female CEO since the short-lived tenure of Tracey Gaudry at Hawthorn in 2017. Gaudry spent just five months as CEO of the Hawks.

Jennifer Watt is North Melbourne’s CEO.

Watt is well-known in football circles, having worked at Melbourne for 14 years including time under former Demons CEO Peter Jackson, who has been assisting the Kangaroos in their search for a replacement for Ben Amarfio. She was awarded the AFL’s prestigious Graeme Samuel Scholarship in 2016.

Watt then became the commercial operations and partnerships manager at the MCC in 2017, working closely with Stuart Fox, who was the CEO at Hawthorn during the club’s premiership years.

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