Brentford make One Water new official water partner

Brentford has agreed a new partnership with B Corp-certified, ethical water brand One Water, a leading supplier of sustainable water products and advocates for global access to safe, clean water.

One Water will become the club’s official water partner and exclusively supply its range of sustainably packaged spring water on matchdays and commercial events at Gtech Community Stadium.

One Water will also be the sole water supplier at the club’s training ground, the Robert Rowan Performance Centre, providing hydration for Brentford’s men’s, women’s and academy teams in training sessions.

The agreement welcomes One Water into Brentford’s portfolio of partners that share the club’s community values. Since its launch in 2005, in partnership with The One Foundation it has raised over £30 million for clean water and sanitation projects around the world and changed the lives of more than five million people, mainly in sub-Saharan Africa.

The partnership also reflects Brentford’s ongoing efforts to improve its environmental impact. The decision to partner with One Water is credit to its ethical practices, commitment to decarbonisation, and diverse range of products that enables the club to meet its water needs in more sustainable ways, such as 500ml plastic bottles that are made from 100 percent recycled PET, recycled from old bottles, and are fully recyclable.

One Water plastic bottles and glass bottles will be available to fans, players and staff across all of Brentford’s sites. One Water will also collaborate with Brentford FC Community Sports Trust on a project engaging fans and local residents in west London.

Brentford commercial director Fran Jones said: “Brentford and One Water have the same goal of supporting and inspiring communities. Our sustainability strategy is ambitious, and to achieve our objectives we need support from great partners. We’re delighted to work with One Water and I’m excited to see what we can learn from them and how we can make a positive impact together.”

Head of sustainability and community James Beale added: “As we continue to progress on our own sustainability strategy, One Water will really help us as we work towards achieving our objectives and reaching our targets. The clarity they provide on carbon emissions and circularity in their range helps us to be data-driven in our approach to measuring the impact of supplying water where we need it. Working with One Water is a big step forward for us on our sustainability journey.”

Brand director at One Ian Spooner commented: “We've been exploring new ways to share the One story and our approach to sustainability through strategic partnerships. In working with Brentford FC, we have found both a purpose-oriented, like-minded local partner and a doorway to new audiences through Premier League football. We're hugely excited about the partnership and look forward to working closely with them on their sustainability journey, raising additional funds for The One Foundation and helping Brentford fans ‘do One good thing’.”

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