Alibaba celebrates Olympic Day with global activities promoting fitness, inclusion and innovation

In addition to the in-person events, Alibaba launched a number of digital initiatives to promote health and well-being. These included an “AI Marathon”, which invited employees to use generative AI tools to transform personal photos into short, movement-themed videos.

The company has also opened participation to the public through the “Walking Challenge”, in place from 10 June to 10 July, which invites people to log their daily steps through online platforms to earn virtual “medals”. Each step contributes to a fundraising effort to build football facilities for children in rural China. To date, more than 2.3 million people have participated, recording more than 800 million steps.

Alibaba has been a Worldwide Olympic Partner since 2017, supporting the digital transformation of the Olympic Games and related initiatives.

Olympic Day is a global celebration of sport and getting active. It is held on 23 June each year to commemorate the day the International Olympic Committee was founded in 1894 – the birth of the modern Olympic Games.

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