Bon Charge expands UK presence in new partnership with Fulham FC

Wellness technology company Bon Charge has been named the Official Recovery and Red Light Recovery Partner of Fulham Football Club, reflecting the growing prominence of beauty and wellness brands in sport collaborations.

Under the agreement, Bon Charge's range of wellness technologies - including red light therapy, PEMF, infrared sauna, and blue light shielding - will be integrated into Fulham FC’s player performance and recovery programmes.

The technologies are designed to enhance sleep, boost energy production, and support overall recovery, with the partnership intended to complement the club’s evidence-based approach to player wellbeing.

In addition to the football club, Bon Charge will work with Fulham Pier, a riverside destination in London scheduled to open in 2026. The company’s products and treatments will be incorporated into the venue’s spa facilities.

The partnership will include wellness activations and events for fans and the local community, alongside brand exposure at Craven Cottage during matchdays. Bon Charge's products will also be available for purchase at Fulham Pier’s spa retail store.

Andy Mant, co-founder and CEO at Bon Charge, said: "Partnering with Fulham FC and Fulham Pier is a natural alignment for Bon Charge. Both brands embody performance, wellbeing and a deep connection to community.

"This partnership allows us to bring science-backed recovery, enhanced circadian health and wellbeing into a world-class sporting and cultural environment, where performance and wellbeing genuinely matter."

Founded in 2017 in Australia, Bon Charge develops technology aimed at supporting recovery, sleep and overall wellness. The brand offers a range of products intended for individual use, emphasising science-backed approaches to health and wellbeing.

The partnership positions Bon Charge alongside Fulham FC and Fulham Pier, connecting the brand with both elite athletic performance and broader lifestyle and wellness experiences in London.

It comes as the alignment between beauty and sport continues to gather momentum. Il Makiage remains a dedicated supporter of Arsenal , while L’Oréal Paris recently expanded its partnership with the Premier League club.

Sustainable deodorant brand Wild previously announced British tennis star Emma Raducanu as its global brand ambassador, while E.l.f. Cosmetics previously partnered with Tottenham Hotspur Women.

Clinique also made headlines as the first-ever beauty partner of England’s women’s rugby team, marking another milestone in the growing collaboration between the two industries.

Additionally, the British Beauty Council appointed England rugby international and World Cup winner Tatyana Heard as its first Sport Ambassador last year.

Click here to read article