Carlsberg proudly announces new partnership with Common Goal for the 2025 UEFA European Under-21 Championship™

Carlsberg proudly announces a new partnership with Common Goal for the 2025 UEFA European Under-21 Championship™, reinforcing its commitment in bringing more access to more of the best and creating a better future for all through football.

Launched in 2002, Common Goal is the world’s largest football-for-good collective that connects the cultural and financial influence of the football industry with local organisations around the globe to drive meaningful impact. The network includes more than 200 community organisations operating across more than 100 countries with a common belief that football has an ability to positively change the world, one unreservedly shared by Carlsberg.

As the Official Beer of UEFA Men’s National Team Football, Carlsberg’s partnership with Common Goal will kick off this month at the 2025 UEFA European Under-21 Championship™. During the tournament, Carlsberg has committed significant resources and provided Common Goal with valuable visibility through perimeter boards and interview backdrops, helping to amplify its initiatives on a global stage.

Louise Bach, Global Sponsorship Director at Carlsberg said: “With a huge thanks to UEFA, we’re proud to be partnering with Common Goal for this tournament, a time where the world comes together to celebrate the power of football. The collaboration is focused on this moment, but it’s grounded in a belief we both hold, that the beautiful game can be an absolute force for positive change.

“There’s no better time for us to come together and show what’s possible when purpose leads the way. Even a single tournament can spark something meaningful and make a difference, and we’re already exploring ways we might build on this momentum in the future.”

Jürgen Griesbeck, President and Founder Common Goal said: “The collaboration with Carlsberg reflects the growing role brands can play in accelerating purpose-driven action across football.

“By joining forces on a shared platform like the UEFA European Under-21 Championship, we’re not only raising awareness of vital social and environmental issues — we’re also demonstrating what’s possible when global partners contribute to a collective movement for change.

“It’s a powerful step that aligns with our long-term vision, and we look forward to creating real and lasting impact in the future.”

To find out more about Common Goal and its incredible initiatives, please visit the website: https://www.common-goal.org/

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