Laver Cup achieves a new benchmark in sponsorships

The Laver Cup today announced a landmark slate of partner renewals and new multi-year sponsorships, cementing its position as one of the most prestigious and popular events in tennis.

Rolex, the tournament’s Founding Partner, along with legacy partners Mercedes-Benz and UBS, have each reaffirmed their long-term commitments. They are joined by a slate of dynamic global brands including Alipay+, Perplexity, Genesys, Flexjet, BOSS, and DAOU Vineyards – representing a sponsorship portfolio unmatched in quality, diversity, and commercial momentum.

What began as a bold idea eight years ago – launched by Roger Federer, Tony Godsick and TEAM8 – has evolved into a globally respected competition at the intersection of sport, culture, and commerce. With its unique team format and elite production values, the Laver Cup has redefined premium tennis experiences for fans, partners, and athletes alike.

“When we launched the Laver Cup, we had the extraordinary benefit of Roger Federer’s global popularity and deeply trusted brand relationships,” said Tony Godsick, Chairman of the Laver Cup and CEO of TEAM8.

“Now, nearly a decade later, the Laver Cup has earned its own reputation. The world-class brands renewing and joining us today reflect the trust we’ve built and our continued commitment to delivering a bold, premium, and global platform for sport and entertainment.”

The Laver Cup, named in honor of tennis icon Rod Laver and modeled on golf’s Ryder Cup, pits six of the top men’s players from Europe against six from the rest of the world in a high-stakes, three-day team competition. Since its inception in 2017, the event has earned its place among the most respected and successful tournaments in tennis.

FOUNDING PARTNER ROLEX RENEWS THROUGH SHARED VALUES AND LEGACY

Rolex, which took a visionary leap as the Laver Cup’s first partner, has renewed its Founding Partner status, reinforcing a relationship grounded in shared values of heritage, precision, excellence, and enduring legacy.

“Rolex is proud to continue its founding partnership with the Laver Cup,” said Arnaud Boetsch, Director of Communication & Image, Rolex. “The tournament has set a new benchmark for excellence in men’s tennis and aligns with our longstanding values of tradition, precision, and innovation.”

LEGACY PARTNERS MERCEDES-BENZ AND UBS EXTEND MULTI-YEAR COMMITMENTS

Mercedes-Benz and UBS, both long-standing global sponsors, have extended their support for the Laver Cup. Mercedes-Benz has served as Official Vehicle since the inaugural 2017 edition, while UBS continues as Official Financial Services Sponsor. Both brands have helped shape the Laver Cup’s premium positioning and deep client engagement since its early years.

AN UNRIVALED SPONSORSHIP PORTFOLIO TAKES SHAPE

Today’s announcement also marks the addition of a powerful wave of premium brands that now comprise the Laver Cup’s expanded global sponsorship family:

Alipay+ , the global payment platform operated by Ant International, joins as a global sponsor, and will become a strategic partner in expanding Laver Cup’s digital footprint and fan engagement across the Asia-Pacific region.

, the global payment platform operated by Ant International, joins as a global sponsor, and will become a strategic partner in expanding Laver Cup’s digital footprint and fan engagement across the Asia-Pacific region. Perplexity , the AI-powered answer engine redefining access to knowledge, becomes Official Global Answer Engine, bringing next-generation insights to the court and raising the standard for how fans and players can connect with the sport.

, the AI-powered answer engine redefining access to knowledge, becomes Official Global Answer Engine, bringing next-generation insights to the court and raising the standard for how fans and players can connect with the sport. Genesys , the global leader in cloud-based customer experience and contact center technology, was confirmed as a Global Supplier earlier this year.

, the global leader in cloud-based customer experience and contact center technology, was confirmed as a Global Supplier earlier this year. Flexjet , a pioneer in luxury private aviation, joins as a Global Supplier.

, a pioneer in luxury private aviation, joins as a Global Supplier. BOSS , the premium fashion brand, joins as Official Formal Wear Sponsor, outfitting both Team Europe and Team World with custom off-court looks for official Laver Cup appearances.

, the premium fashion brand, joins as Official Formal Wear Sponsor, outfitting both Team Europe and Team World with custom off-court looks for official Laver Cup appearances. DAOU Vineyards, one of the world’s leading wine estates based in the Adelaida District of Paso Robles, is named Official Wine and Global Supplier of Laver Cup 2025 in San Francisco, offering acclaimed wines throughout the event, including in the VIP hospitality spaces.

They join a family of world-class brands that also includes ServiceNow, Cleveland Clinic, On, Uniqlo, Wilson, Moet & Chandon, Oliver Peoples, and more.

“This is a milestone moment for the Laver Cup” said Laver Cup CEO, Steve Zacks. “The stellar roster of new and renewing sponsors reflects the proven strength of the Laver Cup platform for global companies to build brands, host clients, and engage with passionate fans.”

The 2025 edition of the Laver Cup will be held at Chase Center in San Francisco from September 19–21, and in 2026 the event will return to The O2 in London—marking the first time the event will revisit a host city.

Limited tickets for this year’s Laver Cup are available via Ticketmaster, the official ticketing partner of Chase Center.

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