Virgin Australia Extends Decade Long Partnership with Carlton Football Club

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Virgin Australia has extended its partnership with the Carlton Football Club for a further three years, cementing a more than decade long partnership and reinforcing the airline’s commitment to connecting travelling fans across the country.

Carlton’s scale across both its fan base and corporate member network presents a strong opportunity for Virgin Australia to grow brand consideration in Victoria, particularly among audiences with a higher propensity to travel for games.

As part of the deal, the Virgin Australia brand will feature prominently across in stadium signage at Carlton home games, with fans encouraged to keep an eye out for exciting Virgin Australia experiences and giveaways throughout the season.

Carlton CEO Graham Wright said the Club was pleased to extend a long‑term partnership that has delivered strong outcomes over many years.

“This partnership continues to deliver important outcomes for our people and our Club’s commercial growth, and we look forward to building on the foundations established over many years,” Wright said.

“Virgin Australia is an organisation defined by strong values and a genuine customer‑first mindset, which aligns closely with our own.”

“Their continued support across more than a decade speaks volumes about their belief in our club and their commitment to our future.”

Virgin Australia Chief Marketing and Customer Operations Officer, Libby Minogue, said the extension reflects the strength of the long-standing partnership and a shared focus on delivering great experiences for fans.

“We’re incredibly proud to extend our partnership with Carlton and celebrate more than a decade of supporting the club,” said Ms Minogue.

“With a passionate fanbase and one of the largest corporate member bases in the AFL, this partnership creates a strong platform for Virgin Australia to deepen brand consideration in Victoria and connect with audiences more likely to travel with us.

“As the official airline partner of the AFL and AFLW - flying all 19 clubs, including players, coaches and officials - this partnership further strengthens our ability to bring fans closer to the moments that matter most.”

Today’s announcement follows Virgin Australia recently penning a new five-year deal as the AFL’s exclusive airline, continuing to fly players, coaches and support staff to matches across the country.

ENDS

MEDIA CONTACT

Virgin Australia: Virgin Australia Group Corporate Affairs: corporateaffairs@virginaustralia.com or 1800 142 467.

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