Snoop Dogg to attend Swansea game for first time

Swansea City co-owner Snoop Dogg will attend one of the Championship club's games for the first time when they face Preston North End on Tuesday, 24 February (19:45 GMT).

The American rapper became an investor at Swansea last July and said last month that he wants to help the Welsh side become a "global name".

Snoop Dogg will now make his long-awaited first appearance at a Swansea fixture when Vitor Matos' team host Preston.

"From the moment we talked about me becoming an owner, I have been looking forward to the chance to be with you all at the Swansea.com Stadium," Snoop Dogg told the club's website.

"I have heard so many great things about the atmosphere, especially when we play under the lights.

"When I watched the Wrexham game [on television in December], where we showed we are the capital of Welsh football, the noise in the stadium sounded incredible even from over 5,000 miles away. I can't wait to be a part of it."

Swansea say Snoop Dogg will appear pitchside prior to the Preston game £to lead supporters in a pre-match fan display".

"In addition to watching the Swans in action, the 21-time Grammy nominee and four-time Emmy award winner will also take the opportunity to visit areas of our local community to meet supporters and experience life in our city and region," the club added.

Snoop Dogg, 54, is in Europe for the Winter Olympics that finish on 22 February.

He is with Team USA at the Games, which are taking place in Italy, as a hype man and 'honorary coach'.

Snoop Dogg had been expected to visit at some stage this season after he followed Real Madrid legend Luka Modric by becoming a co-owner of the club.

They have since been joined by a third celebrity investor, with billionaire American businesswoman Martha Stewart – who is a friend of Snoop Dogg – coming on board in December.

"We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days," Snoop Dogg said in January.

"I want to introduce sponsorship deals and publicity that will make them a global name."

Snoop Dogg will follow his son, Cordell Broadus, who was in the directors' box for Swansea's draw with Watford last August.

The Swans' owners, led by American duo Brett Cravatt and Jason Cohen, believe bringing in high-profile names at the boardroom level will help increase the club's profile and, in turn, boost income.

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