Ipswich Town: Snoop Dogg becomes co-owner at Swansea City

The 53-year-old, real name Calvin Broadus, has become part of the ownership group at Swansea City, following in the footsteps of Croatian football legend Luka Modric.

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Snoop, who has sold more than 35 million albums worldwide including his classic 1993 debut Doggystyle, was a surprise part of the Swans' kit launch last weekend, when he featured wearing the home kit.

Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club’s latest high-profile co-owner and investor.

👉 https://t.co/x0Rn7Jrapo pic.twitter.com/WkmrtBd56k — Swansea City AFC (@SwansOfficial) July 17, 2025

He told the Swansea website: "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.

“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.

“I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”

He found the shirt that fits. @snoopdogg 🦢 pic.twitter.com/Tx4P4Bt8EB — Swansea City AFC (@SwansOfficial) July 17, 2025

Swansea City chief executive Tom Gorringe, said: "It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City.

“His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport.

"We are delighted he believes that being part of Swansea City is the right way to realise that ambition.

“Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”

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Snoop's involvement in Swansea is understood to have come from his friendship with American businessmen Brett Cravatt and Jason Cohen, who took the club over last November.

Snoop Dogg has sold more than 35 million albums worldwide (Image: PA Sport) The ownership group said: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.

“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.

“Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.

“During our conversations Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him. We are delighted that putting on a Swansea shirt has proven to be that right fit."

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