BBC Sport triumphs at Broadcast Sport Awards with big wins for Women’s Sport and Gen Z audiences

BBC Sport is celebrating a phenomenal night of success after securing five major wins at the Broadcast Sport Awards - with women’s sport and younger audiences taking centre stage.

BBC Sport was crowned Sports Broadcaster/Streamer of the Year, reaffirming its position as a leader in world-class sports storytelling, innovation and talent. The award recognises the sports broadcaster or streaming service that, over the last 12 months, has truly excelled in a particular area of sports content; live sports, sports documentaries, social media content, or any other aspect of sports broadcasting. BBC Sport retained the award, marking its third win in the past four years with judges noting: “In an age of media fragmentation, whether BBC Sport is your first or second screen, it continues to be a go to destination for UK sports fans.”

Significantly, several of the night’s wins highlighted BBC Sport’s growing influence among younger audiences and its continued commitment to elevating women’s sport.

A major moment of the evening came with the Editor’s Choice Award for coverage of the Women’s Rugby World Cup, produced by Whisper Cymru for BBC Sport - recognition not only of editorial excellence but of a sustained effort to place women’s sport at the forefront of the sporting agenda.

Another standout achievement of the night was the win for TV Sports Moment of the Year, awarded for Chloe Kelly’s unforgettable winning penalty at the Women’s Euros, produced by Sunset+Vine for BBC Sport. The moment, which gripped the nation and became an instant piece of sporting history, reflects the power and impact of women’s sport at its very best, and highlights BBC Sport’s role in bringing these defining, era-shaping moments to audiences everywhere.

Success with younger audiences was recognised with a win for Last Pundit Standing, BBC Sport’s fresh, fast-paced entertainment format created specifically for younger viewers, in partnership with TikTok, BBC Three and Creator Lab. The series follows 12 passionate football creators as they battle it out for their dream BBC Sport job, and it clinched Sport Entertainment Programme of the Year. The award acknowledged the BBC’s innovation in developing formats that blend sport, humour and high-energy competition to connect with the next generation of sports fans.

Finally, BBC Sport also secured Best Social Media Campaign for its launch of Women’s Football on TikTok, a platform hugely popular with younger audiences. The award recognised BBC Sport’s digital creativity and its commitment to making women’s sport unmissable, meeting young people on platforms where they connect, create and engage.

From TikTok feeds to primetime programmes, from new formats to global tournaments, BBC Sport is reaching new fans, amplifying new voices and redefining how sport is experienced – for the audience.

Alex Kay-Jelski, BBC Director of Sport says: “These awards are a fantastic recognition of the strides BBC Sport is making - especially in championing women’s sport and connecting with younger audiences in bold new ways while still serving traditional audiences. From our ground-breaking coverage of the Women’s Rugby World Cup to our TikTok success and youth-focused entertainment formats, our brilliant teams on and off screen are constantly finding fresh, creative ways to bring sport to everyone through both traditional and digital channels. I’m proud of the talent, passion and innovation across BBC Sport, and it’s brilliant to see that work celebrated on a night like this.”

The evening also included a special moment recognising broadcasting excellence, as Steve Rider was honoured for his outstanding contribution to sports media. Known for his distinguished career with BBC Sport, hosting flagship programmes such as Sportsnight, Grandstand and BBC Sports Personality of the Year, as well as fronting coverage of the Olympic Games, international rugby and major golf tournaments, Rider was presented with the Special Recognition award by Hazel Irvine.

The annual Broadcast Sport Awards celebrate the best sports content on TV and digital platforms – from sports documentaries and live sport production to social media and content creation.

These awards follow hot on the heels of a hugely successful sporting summer across BBC Sport, topped off with record-breaking coverage of the Women’s EURO and women’s Rugby World Cup. The Women’s EURO final was the most watched moment of 2025 across all broadcasters with a peak live audience of 12.2million on the BBC (linear and streaming combined). The Women’s Rugby World Cup final was the most-watched women’s rugby union match ever on UK television, and the most-watched rugby match of the year.

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