TikTok Tennis Creator Network launches at Nitto ATP Finals

Programme brings together a selection of dynamic TikTok creators from around the world

ATP Tour

By Press Release

The ATP and TikTok have officially launched the Tennis Creator Network, a global creator initiative that debuts this week at the 2025 Nitto ATP Finals.

The programme brings together a selection of dynamic TikTok creators from around the world, giving them unprecedented behind-the-scenes access to the season finale in Turin and opportunities to connect fans with the sport’s biggest stars.

Connecting Creators, Players and Fans

Representing the home markets of the nine ATP Masters 1000 tournaments, Tennis Creator Network members include leading voices such as @kanoaigarashi (Indian Wells), @jeannemm5 (Monte-Carlo), @rafaelescrig (Madrid), @sespo, @luca.campolunghi (Rome), @yuvirayz (Toronto/Montreal), @gabesco (Cincinnati), @之昊Will (Shanghai) and @championsdudigital (Paris), among others, with Miami to be confirmed. Collectively, the group reaches more than 25 million followers across TikTok.

Each creator will follow a stacked itinerary across the Nitto ATP Finals, from media day and red-carpet moments, to practice sessions and post-match content opportunities – interacting with players and capturing the Finals through their unique storytelling lens.

A Fresh Take on the Nitto ATP Finals

Throughout the week, creators will share content across both their own channels, ATP Tour’s official platforms and tournament platforms, including TikTok takeovers and mini TikTok documentaries. The initiative aims to deliver authentic, creator-driven perspectives that bring new energy to tennis storytelling and connect with emerging audiences.

“These creators represent a global community who live and breathe digital culture,” said David Slade, Senior Director, Digital Strategy and Content, ATP Tour. “By opening up access at one of our sport’s biggest stages, we’re creating a powerful bridge between tennis and the next generation of fans.”

“We’re thrilled to see the ATP Tennis Creator Network come to life,” added Rollo Goldstaub, TikTok’s Global Head of Sports Partnerships. “With players like Alcaraz, Shelton, and Djokovic, and a community of dedicated fans on the platform, tennis is booming on TikTok. Together with ATP, this program empowers creators to show the sport from their perspective and help make it an even greater part of global culture.”

Continuing the Journey

The Tennis Creator Network forms a core part of the ATP and TikTok’s ongoing global content partnership, launched in August 2025. It builds on ATP’s creative storytelling initiatives, including collaborations with Overtime and the “It All Adds Up” brand campaign, developed with Wieden+Kennedy.

In 2026, the selected creators will also collaborate with the ATP Masters 1000 tournaments they represent, extending the storytelling and connecting with fans across the ATP Tour season. Additional creators will collaborate with select ATP 500 and ATP 250 tournaments to maximize promotion across the full ATP ecosystem.

Click here to read article