Erling Haaland’s First Player Edition of the Nike Phantom 6 Is Built for Precision Under Pressure

Nike and Erling Haaland are unveiling his first Player Edition model of the Phantom 6 Low, a boot engineered for the attacker who thrives under pressure.

From his beginnings in Norway to becoming the fastest footballer in history to reach 300 goals, Erling has built a career on turning adversity into opportunity, responding with ferocity when his back is against the wall. The Phantom 6 Low is built in that image — engineered to turn chances into certainties, feeding Erling’s explosive playing style and reflecting his drive to score as many goals as possible.

Erling’s latest Player Edition model marries Nike’s best-in-class Phantom 6 innovations with a design drawn from his inner fire, igniting when the moment demands it most. Whether lining up for a continental knockout or a must-win derby, he responds with precision so good, it’s scary.

Erling’s new boot also marks the debut of his personal Nike logo: a storm of nines spiraling outward, nodding to his jersey number while symbolizing his role as the eye of the storm. The logo is a visual metaphor for the balance he uses to dominate the game: keeping composed off the pitch, then ruthlessly attacking until the final whistle.

The campaign introducing Erling’s latest Player Edition model leads with a bold message: “Too Big to Miss.” The statement stands as a nod to Erling’s towering presence in the game, both physically and statistically, and the outsized impact he has every time he steps on the pitch. In campaign visuals, Erling stands like a giant against a city skyline, symbolizing how his game overshadows defenders and expectations alike.

Both Erling’s Player Edition model and the accompanying campaign reflect his relentless drive, alongside Nike, to push the limits of what’s possible in football. Erling’s new boot isn’t just about scoring goals; it’s about fostering a mindset that makes them inevitable — both on the professional pitch and among the next generation of attackers.

The Nike Phantom 6 Low Erling Haaland Player Edition will be available at select retail locations August 18 before launching globally at nike.com and additional retail locations August 21.

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